mOOve over conventional dairy
Everyone remembers their parents telling them to finish their milk. “You want strong bones don’t you?” they would ask. And we would sit there staring at the full glass wishing that it were apple juice. My mother would even make magic milk for my sister and me when we were younger. She would place a few drops of food coloring into the bottom of our glasses and then pour milk into them. When she stirred the milk it would “magically” turn into blue and pink milk. What a great trick to get us to drink milk as kids! Then when I was a teenager, and Pepsi and Coke were the cool things to drink, the brilliant milk mustache ads came out. Beautiful actresses and muscular athletes would pose with that milky white streak across his or her upper lip.
Drinking milk is cool again, but not because it is purple or because a rock star drinks it, but because it is organic. According to the OTA, organic dairy sales reached $1.3 billion in 2007. Organic milk is just conventional milk minus all of the red flags. In order to be organically certified there is a list of things that must not be present in the milk cows or on the farm they live on. Here are the regulations:
• Cows must have access to graze on pasture for a min. of 120 day a year.
• 30% of the cow’s nutritional needs must come from fresh grass.
• Milk cows must be fed 100% organic and vegetarian diet, with no animal based feed or by products.
• Dairy cows cannot be given any antibiotics or synthetic growth hormones.
• Genetic engineering is not allowed anywhere in the organic dairy system.
• All farmland, forage and crops must be grown without the use of synthetic pesticides, fungicides or fertilizers.
Who knew that all these rules and regulations would create something that tastes so good! No wonder dairy is the second fastest growing segment of the organic food industry. There are no tricks to it. Organic milk promotes the health and welfare of people, animals and our planet. If farmers just let cows be cows by allowing them to eat grass and breathe fresh air, they will produce milk that actually “Does the Body Good.”
audrey - sales
Drinking milk is cool again, but not because it is purple or because a rock star drinks it, but because it is organic. According to the OTA, organic dairy sales reached $1.3 billion in 2007. Organic milk is just conventional milk minus all of the red flags. In order to be organically certified there is a list of things that must not be present in the milk cows or on the farm they live on. Here are the regulations:
• Cows must have access to graze on pasture for a min. of 120 day a year.
• 30% of the cow’s nutritional needs must come from fresh grass.
• Milk cows must be fed 100% organic and vegetarian diet, with no animal based feed or by products.
• Dairy cows cannot be given any antibiotics or synthetic growth hormones.
• Genetic engineering is not allowed anywhere in the organic dairy system.
• All farmland, forage and crops must be grown without the use of synthetic pesticides, fungicides or fertilizers.
Who knew that all these rules and regulations would create something that tastes so good! No wonder dairy is the second fastest growing segment of the organic food industry. There are no tricks to it. Organic milk promotes the health and welfare of people, animals and our planet. If farmers just let cows be cows by allowing them to eat grass and breathe fresh air, they will produce milk that actually “Does the Body Good.”
audrey - sales
