Friday, August 1, 2008

reduce, reuse, recycle…rethink

How can we lighten the toxic load on ourselves and our environment? How can we make better use of our resources? We can address these questions via the green mantra “Reduce, Recycle, Reuse.”

Think about “Reduce”. As consumers, people often change habits because they are affected financially. A great, recent example of this phenomenon is the rapid rise in demand for fuel-efficient vehicles and the dramatic drop in demand for gas guzzlers, as the price of fuel climbs. Coupled with the rise in carpooling, biking, and overall reduced usage of vehicles, the net effect is a decrease in greenhouse gas emissions.

How about “Reuse”? Cities, states, and countries around the world are starting to ban or restrict the use of plastic grocery bags. What a great movement. When you stop and think about the fact that most of these bags are used only once, they don’t make much sense. Of course, many do get reused at home, which is great, but they still have a very short functional life, relative to their decomposition rate. Hey, how about a reusable, fabric grocery bag? An organic, reusable grocery bag. How about a biodegradable produce bag?

And of course, we know “Recycle”. Immediately, most of us think of paper, aluminum, and plastic. Most of the materials in these categories recycle very well, especially when they are clean, washed, and without a cap. But how about biological recycling? When asked the question, “What is the best thing that an individual can do to make a difference in the environment?”, visionary architect and designer William McDonough responded with one word, “Composting.” Just as our exhales are the inhales of trees, and vice versa, our biological wastes are the raw material that feeds and enriches the soil. And we can also generate significant amounts of electricity during this decomposition process.

The momentum toward sustainable lifestyles and business practices is growing, through economic pressure, efficient products, and social awareness. Earthpure™ will continue to do its part, large and small to contribute. We hope you will join us.

justin - product development

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