mOOve over conventional dairy

Everyone remembers their parents telling them to finish their milk. “You want strong bones don’t you?” they would ask. And we would sit there staring at the full glass wishing that it were apple juice. My mother would even make magic milk for my sister and me when we were younger. She would place a few drops of food coloring into the bottom of our glasses and then pour milk into them. When she stirred the milk it would “magically” turn into blue and pink milk. What a great trick to get us to drink milk as kids! Then when I was a teenager, and Pepsi and Coke were the cool things to drink, the brilliant milk mustache ads came out. Beautiful actresses and muscular athletes would pose with that milky white streak across his or her upper lip.

Drinking milk is cool again, but not because it is purple or because a rock star drinks it, but because it is organic. According to the OTA, organic dairy sales reached $1.3 billion in 2007. Organic milk is just conventional milk minus all of the red flags. In order to be organically certified there is a list of things that must not be present in the milk cows or on the farm they live on. Here are the regulations:

• Cows must have access to graze on pasture for a min. of 120 day a year.
• 30% of the cow’s nutritional needs must come from fresh grass.
• Milk cows must be fed 100% organic and vegetarian diet, with no animal based feed or by products.
• Dairy cows cannot be given any antibiotics or synthetic growth hormones.
• Genetic engineering is not allowed anywhere in the organic dairy system.
• All farmland, forage and crops must be grown without the use of synthetic pesticides, fungicides or fertilizers.




Who knew that all these rules and regulations would create something that tastes so good! No wonder dairy is the second fastest growing segment of the organic food industry. There are no tricks to it. Organic milk promotes the health and welfare of people, animals and our planet. If farmers just let cows be cows by allowing them to eat grass and breathe fresh air, they will produce milk that actually “Does the Body Good.”

audrey - sales

trevor’s trek and childhood cancer

I was reminded of the somber reality of the childhood cancer epidemic last weekend while attending Trevor’s Trek. Trevor Smith is a survivor of brain cancer and has taken it upon himself to bring awareness to the community about Childhood cancer. Trevor had originally came to us requesting more information about our organic food business and also to support our cause in bringing chemical-free, Non-GMO, organic foods to schools, hospitals, and to the general public.

Trevor made it clear in his speech that he wholeheartedly believes that the toxins in our food and water supply have a direct correlation with the disproportionate amount cancer in our world today. We were honored to support the event and to help bring awareness to the community on the dangers of chemicals that are in our food (which has been linked to many disorders including cancer).

From everyone at earthpure organics™, we wish Trevor Smith the best of luck and success with his endeavor. earthpure organics™ is proud to partner with such a noble cause as Trevor’s Trek.

james - operations

thinking outside the box... or about the box.

Most of the food that we consume comes in some sort of package. A significant portion of this packaging is generated from one-use, to-go containers and packages. Fortunately, many new, plant-based one-use products have become available for retailers, foodservice providers, and consumers. The product offerings have become very diverse and include many types of bowls, plates, cups, cutlery, clamshells, trays, and more. And they are now made from an equally diverse range of resources including corn, beet, potato, bamboo, and bagasse (the fiber left over after cane juice extraction).

Bamboo and bagasse products are primarily made from pulp and resemble wood paper products. Corn, beet, and potato are used to create PLA, or polylactic acid, which resembles clear, petroleum-based plastic products in its finished form.

The waste stream from conventional, petroleum-based water bottles is staggering. Only a tiny percentage of these bottles ever get recycled. To address this reality, earthpure organics™ became the first company in the country to market a PLA bottle for the bottled water and vending industries. Now, consumers have the option of purchasing a bottle of water that is created from a renewable resource, is completely biodegradable in 80 days, and is BPA and phthalate-free. It is much cleaner and safer alternative for humans and the planet.

earthpure organics™ also distributes a full-line of plant-based one-use packaging. Just like organic food, bio-ware often costs more than its conventional counterpart. But it is the cost of being eco-conscious and green, and mustn’t be measured by the one-dimensional price-point lens. Health benefit, sustainability, and carbon footprint must also weigh into a product’s value. It is not enough, anymore, to think about what goes into the food we eat. Now, we must also think about the “healthiness” of the wrapper.

justin - product development

goodbye to plastic bags

I love to shop!

Whether it’s at the market or at the mall. Finding little treasures such as heirloom tomatoes or a pair of heels on sale is something that excites me. However, I used to pay little attention to the effects of my shopping habits on the planet. Every time I buy something I usually bring it home in a plastic bag. Even though I shove these bags under my kitchen sink with the plan to reuse them (lunch sacks, small trash can bags, etc.) I find it difficult to keep up with the ever-flowing pile, and eventually I throw them out. Apparently I am not the only with this constant battle. Every year an estimated 500 billion to 1 trillion plastic bags are consumed worldwide, and billions end up as litter each year. The problem with this litter is that plastic bags aren’t biodegradable. They just break up into smaller, more toxic pieces. These small bits of plastic bags kill hundreds of thousands of sea turtles, whales, and other marine mammals because they mistake it for food. How awful! So, I’ve decided that I am going to carry reusable bags out with me on shopping trips. Many stores sell them (earthpure organics, reusablebags.com, Wal-Mart) because they too what to encourage us to help our environment. Now I have another excuse to shop! I love purses because they make a statement, now my grocery bag will too!

http://www.reusablebags.com/facts.php

audrey - sales

its easy being green - 4 steps to a greener school year

With Fall just around the corner, many of us are facing new battles with the kids back in school, and the lazy days of summer coming to an end. Schedules are busy but the healthy habits you worked to so hard to build during the summer should be all but forgotten. We did our part to cut down on our electricity by using the air conditioning sparingly, rode our bikes instead of driving, bought organic produce from local farmers markets and kept up on our recycling. These tiny changes are hardly an inconvenience, save us money and are a tremendous help in preserving our environment. Lets keep up the good work and continue to do our part and make this new school year as green as possible! With a few simple steps we can ensure a less wasteful and healthier year for everyone.

1) Reuse items from last year. Retailers love back to school time, marketed as a sort of holiday consumers are persuaded to purchase a number of items that are unnecessary and wasteful. Try pulling out last years backpack or binders and help your kids stay involved by letting them be apart of “greening” their school supplies. Realizing that some new things are unavoidable look for recycled paper and pencils as well as keeping and eye out companies that are producing eco-friendly goods. Many large chain stores such as Target, Staples and Wal-Mart are offering affordable alternatives for the environmentally conscious. Even here in our office we found sugar cane based (Bagasse) notebooks for .99 cents each, small changes like this add up if everyone were to participate.

2) Pack school lunches in reusable bags. This is a two for one, By preparing lunches ahead of time and bring them in reusable bags or boxes you are getting a healthy meal and cutting down on waste on landfills. Fill lunch boxes with organic snacks and meals so your child is getting the best possible nutrition while at school and not consuming the toxic chemicals, pesticides, preservatives, hormones, and GMO’s found in conventional foods.

3) Carpool, walk or ride your bike to school. This is a big one, most of us have become accustom to the convenience of hopping in the car with out much thought to the consequences. Over recent months with the gas prices sky rocking it has given many of us perspective and caused us to look into alternative transportation. In my opinion, this is fantastic. Becoming less dependant on oil in general will force many to walk or ride a bike, in turn making us all happier and healthier people. If driving is necessary look into carpools with other parents or public transportation.

4) Educate others. By sharing your knowledge of organic food and environmental concerns you may be surprised by the number of people you influence to make better choices in the future.

So there you have it, 4 simple steps to a greener school year, I wish everyone the best of luck this year and look forward to hearing any other suggestions or comments on what steps everyone else out there is taking to keep our families and environment healthy.

amber- business development

fats: good or bad?

Fat equals bad. Well at least that’s what our society believes. We know that fat causes us to have heart problems, diabetes, arthritis and an expanding waistline. Therefore, when we see a product labeled fat free or low fat, we reach for it. We are like moths to a flame. However, with the popularity of these non-fat foods, why then are our obesity rates are climbing while heart disease sits as the number one cause of death in America? I think the main reason for this discrepancy is that we are not aware of the different types of fat that exist in our food. There are both good fats and bad fats. Yes you heard me correctly… THERE ARE GOOD FATS! Good fat is way better than non-fat because it actually has health benefits, not to mention it tastes better too!

Let me break it down for you. Unsaturated fats are called good fats because they can improve blood cholesterol levels, ease inflammation, stabilize heart rhythms, and play a number of other beneficial roles. Unsaturated fats are found in plants, such as vegetable oils, nuts, and seeds. These fats are liquid at room temperature. The two types of unsaturated fat are called monounsaturated fats and polyunsaturated fats. Monounsaturated fats are found in high concentrations in canola, peanut, and olive oils, avocados. They are also in nuts such as almonds, hazelnuts, and pecans, and seeds such as pumpkin and sesame. Polyunsaturated fats are found in oils such as sunflower, corn, soybean, and flaxseed. They are also found in foods such as walnuts, flax seeds, and fish. Omega-3 fats are an important type of polyunsaturated fat. The body can't make these, so they must come from food. An excellent way to get omega-3 fats is by eating fish two or three times a week. Good plant sources of omega-3 fats include chia, flax seeds, walnuts, and oils such as flaxseed, canola, and soybean. So don’t be afraid to fill up on all these wonderful foods!

Bad fats are the ones that we need to watch for, they are the types of fat that cause an increase in cholesterol, and heart problems. Bad fats include saturated and trans fat. Saturated fat is found mostly in foods from animals including beef, veal, lamb, pork, lard, poultry fat, butter, cream, milk, cheeses and other dairy products made from whole and 2 percent milk. All of these foods not only contain saturated fat, but they also contain dietary cholesterol. Some plants also contain saturated fat, they include coconut, coconut oil, palm / palm kernel oil, and cocoa butter. The other bad fat, trans fat (also called hydrogenated fat) is found in many processed foods. These foods undergo a chemical process called hydrogenation. This process is done to increase the shelf life and maintain the flavor of the food. Trans fat can be found in vegetable shortenings, some margarines, crackers, cookies, snack foods, and other foods made with or fried in partially hydrogenated oils. Unlike other fats, the majority of trans fat is formed when food manufacturers turn liquid oils into solid fats like shortening and hard margarine. Both trans fat and saturated fat need to be eaten in moderation.

Now with this new understanding of the difference between good fat and bad fat, it is important to blow out the flame! Instead of being drawn to these fat free labels on the front of the package, flip the product over and look at the Nutrition Facts panel, and choose the food with the lower amounts of saturated fat, trans fat, and cholesterol. Health experts recommend that you keep your intake of saturated fat, trans fat, and cholesterol as low as possible while consuming a nutritionally adequate diet.

http://www.americanheart.org/presenter.jhtml?identifier=3045789

So, enjoy your unsaturated fats, they are good for you!

Audrey - Corporate Sales

organic: it is more nutritious

The debate over nutritional value in organic vs. conventional food has been an ongoing battle for years now. Government and private studies have been performed; many with a different outcomes, thus confusing consumers and leaving us with contradictory information and no answers to a serious issue. One of the fatal flaws in the numerous studies, and the main reason we cannot get a definitive answer, is simply the inconsistency of each experiment. Comparing a study on organic produce in Washington to one done in Germany in different soil, weather conditions, care taking practices, and other farming variables is like comparing apples to oranges.

There are studies that prove that without a doubt organic produce is a more nutritious product - not every product proves to be extraordinarily higher in nutritional value but in my opinion, it’s enough to warrant a second look. According to 41 different studies and a report compiled by certified nutrition specialist Virginia Worthington on fruits, vegetable’s and grains, there is almost 30% more vitamin C, 22% more iron, and 30% more magnesium on average in organic produce compared to conventional produce. In addition there is approximately 15% less nitrates! Among the many reports published, the higher levels of vitamin C and essential minerals remains consistent throughout experiments all over the world. Info such as a study commissioned the Organic Retailer and Growers Association has stated that conventional foods purchase in standard grocery stores has 10 times less mineral content that fruits and vegetables grown organically.

Research on the benefits of eating organic foods for its nutritional content should be enough to convince most people to pick organic during their next shopping trip but, if that isn’t enough, consider the fact that not only are you eating a more nutritious product, you are also avoiding all of the synthetic pesticides, hormones, GMO’s, and chemicals that are now part of your conventional produce. That’s good for everybody.

http://www.organic-center.org/news.pr.php?action=detail&pressrelease_id=22

Amber – Business Development

earthpure staff

The team.

Thank you all for a great job defining our mission, our company and our future.

paul - founder

reduce, reuse, recycle…rethink

How can we lighten the toxic load on ourselves and our environment? How can we make better use of our resources? We can address these questions via the green mantra “Reduce, Recycle, Reuse.”

Think about “Reduce”. As consumers, people often change habits because they are affected financially. A great, recent example of this phenomenon is the rapid rise in demand for fuel-efficient vehicles and the dramatic drop in demand for gas guzzlers, as the price of fuel climbs. Coupled with the rise in carpooling, biking, and overall reduced usage of vehicles, the net effect is a decrease in greenhouse gas emissions.

How about “Reuse”? Cities, states, and countries around the world are starting to ban or restrict the use of plastic grocery bags. What a great movement. When you stop and think about the fact that most of these bags are used only once, they don’t make much sense. Of course, many do get reused at home, which is great, but they still have a very short functional life, relative to their decomposition rate. Hey, how about a reusable, fabric grocery bag? An organic, reusable grocery bag. How about a biodegradable produce bag?

And of course, we know “Recycle”. Immediately, most of us think of paper, aluminum, and plastic. Most of the materials in these categories recycle very well, especially when they are clean, washed, and without a cap. But how about biological recycling? When asked the question, “What is the best thing that an individual can do to make a difference in the environment?”, visionary architect and designer William McDonough responded with one word, “Composting.” Just as our exhales are the inhales of trees, and vice versa, our biological wastes are the raw material that feeds and enriches the soil. And we can also generate significant amounts of electricity during this decomposition process.

The momentum toward sustainable lifestyles and business practices is growing, through economic pressure, efficient products, and social awareness. Earthpure™ will continue to do its part, large and small to contribute. We hope you will join us.

justin - product development

money trees for grown-ups: a look at sustainable energy

When I was young, I would imagine what it would be like to have a money tree in my backyard. Anytime I wanted a new toy, I would just pluck the dollar leaves off the branches, water the roots, and skip away without any worry of running out of my allowance. Soon more dollar leaves would grow and I would continue to be rich! Now that I’ve grown up, I’ve noticed that there are “money trees” all over the place. Okay, so not actual trees, but almost as good. Wind power and solar power act like money trees to our homes, businesses, and economy. We can use the sun and wind just like the leaves on the money tree. It’s renewable! Unlike gas (and money), we can’t run out of wind and sunlight. Because these renewable technologies are so new, there is one barrier that keeps people from buying them, they are expensive. However, even though the seeds for money tress are expensive, the money leaves pay you back forever. The same is true with the use of renewable energies. Sustainable energy sources provide a wonderful rate of return. When a business or home makes the initial purchase of a solar panel or wind turbine, they begin to save money. Both sunlight and wind are free! Electricity bills drop, gas bills drop, and the best part is that the environment is protected at the same time. If a business is still hesitant to make the initial purchase of these new technologies, there are organizations such as the Bonneville Environmental Foundation. They offer Green Tags through the EPA Green Tag Program. The purchase of these Green Tags allows you to support a sustainable energy of your choice. So, even if a company doesn’t have their very own wind turbine, they can still support the use of sustainable energies. This program is a great way to use wind and sun energy, while the technology that harvests them is still so new (and expensive). That’s why earthpure organics™ is committed to providing Green Tags on all of their products. Every product has carbon offsets through the support of wind power. Now that I work with a company that helps grow “money trees” I can focus my free time on finding a Pink Barbie Jeep.

audrey - sales

sb12: the beginning of something better

Senate Bill 12 went into effect on July 1st, 2007. It details basic nutritional standards for snack foods and entrees that are sold in schools. These requirements include a maximum of 35% calories from fat, 10% from saturated fat, and 35% from sugar. Also, a snack item may not exceed 175 calories in elementary schools and 250 calories in middle and high schools.

As good as this may sound, these guidelines are just the frosting on the cake....with less sugar and fat. The fact is, over 10,000 existing products had been reformulated for SB 12 compliance by the time it went into effect last year. Less calories, fat, and sugar? Sure. But they are still, very often, highly processed products that contain GMOs, pesticide and herbicide residues, preservatives, artificial sweeteners, colors, and flavors and so on. 100-calorie packs of cookies. Baked chips. These are not necessarily part of a "healthy" diet. But at least it is a start. It is the foods on the "exempted list" that really deserve our attention. The list includes fruit, vegetables, nuts, legumes, nut butters, seeds, eggs and cheese. The nutrition profiles of these foods are generally much better than their processed, sugar-added, fried, or baked, counterparts. But unfortunately, they still aren't as available and visible in schools as many of us would like them to be.

earthpure organics™ has taken a great interest in supporting SB 12 and supporting positive change in the availability of quality snack items for students. earthpure organics™ in partnership with it sister company, Nextgen Vending™, produces and distributes a wide range of SB 12 compliant foods, including whole food formulations like dried fruits, nuts, trail mixes, and food bars. And, of course, it is always organic™.

justin - product development

genetically modified to what?

Concerns surrounding this issue have sparked debates from nearly every field (no pun intended)- from environmentalists, health specialists, to scientists, everyone seems to have a significant position. While genetically modified foods (GMO's) have been on the market since the early 90’s, and make up the majority of produce at most grocery stores today, there remains to be a contentious attitude towards the practice.

I have to admit; in the past I have felt torn on this issue myself. Why? All I have to do is recall my “introduction” biology class at the local university. I clearly recall the lesson that fell right in between the nitrogen cycle and the human genome. The professor claimed, whole-heartedly, that genetically modified foods are completely safe and that we should trust the regulations that are in place that ensure the safety of our food. Then she coolly explained how tomato crops have been infused with the genetics of a sea creature, resulting in extreme temperature resistance (not to mention its ability to navigate against a strong current, and a stem that resembles a dorsal fin).

I don’t want to knock the regulating agencies that work hard to keep our food safe. But, mistakes do happen. Just think about the recent salmonella breakouts. How long did it take to determine the source? Wait, did they ever determine the source? Furthermore, think of how many ingredients that are allowed to be put into our food products as a main ingredients when they have been linked to deadly diseases: high fructose corn syrup or monosodium glutamate anyone? If the same regulating agencies allow that, what is stopping them from seriously questioning GMO issues?

Reading about genetically modified food on the web can also be quite the dumbfounding task- this blog excluded, of course. However, many agencies and health specialist remain vehemently opposed to GM foods, citing everything from poor safety testing1,to unintended, unknown effects on flora fauna biodiversity2, and economic concerns resulting from gene patents3.

So, whether some scientists are convinced of the dangers in GMO food, or not, I’ll continue to err on the side of caution. There is just enough concern out there about GMO foods to have me thinking of my children’s delicate bodies, lives, and their future on this planet.

james - operations

food that’s fair

When I used to grocery shop I had one goal in mind, to get in and out as quickly as possible. I would zip from aisle to aisle tossing random items into my cart and then finish my trip by gambling with the grocery lines, trying to determine which was the shortest. As it would be, I always ended up behind the man who fought with the cashier about sale prices, or the lady who couldn’t find her wallet. However, my grocery trip goals have recently changed. With the increase in food prices I realized that I needed to pay better attention to what I buy at the grocery store. I could no longer afford to have a bunch of food in my pantry going to waste, so I began to plan out what to buy and start reading labels. As soon as I slowed my pace down at the store to a swift glide I was able to notice all the different types of products. Not only were there almonds, but also, there were organic almonds, raw almonds, and an especially new label to me, fair trade almonds. When I looked at this foreign sticker, I began to analyze it. I know what it means to be fair and I know what it means to trade, but I didn’t know much about our world trade practices. I shouldn’t have been surprised that I knew little about our trade practices considering the fact that I never really thought about how my food got to my table other that the fact that I drove it from the store to my kitchen (sad I know!) This little sticker intrigued me so I began researching and this I what I found:
In today's world economy, where profits rule and small-scale producers are left out of the bargaining process, farmers, craft producers, and other workers are often left without resources or hope for their future. Fair Trade principles help exploited producers escape from this cycle and gives them a way to maintain their traditional lifestyles with dignity. Here are some of the benefits of fair trade:

• Fair trade increases annual incomes of small farmers
• Fair trade helps put in place tools for self-sufficiency
• Fair trade assists small farmers to stay out of high interest debt
• Fair Trade helps build infrastructure in farmers community
• Fair trade lets consumers have a clear conscience about their purchases
• Fair trade lets consumers assist and empower others with their buying power
• Fair trade lets consumers be part of a social justice movement
• Fair trade allows consumers to initiate a chain of responses that will positively impact the lives of farmers and their families.
• Small farmers use organic methods, which are more environmentally friendly and sustainable
• Small farmers disperse their plants throughout a region, a sustainable method
• Small farmers plant shade grown coffee which is key to protecting certain species of birds
• The existence of small farmers helps prevent the clear-cutting of larger estates

Clearly this one little sticker has one big message. Life’s not fair to many of the people who provide our food, so it is up to us, as the consumer to speak with our wallets and support companies who are fair trade certified. Now, with my self-education on all of the different meanings of certain labels (fair trade, organic, gluten free, vegan, etc.) I have a quick reference on my packaging, and I can once again zip through the aisles, however this time I’ll be making smart and socially conscious purchases as well.

audrey - sales

conventional foods and obesity

We have all seen it on the news, read about it in magazines, we know obesity is a problem; we know we have to make changes but the question is why? Why are 1 out of 4 Americans obese, why has obesity steadily been on the rise for the past 25 years? What is different now than 30 years ago?

According to studies around the world, MSG, an additive in most conventional foods could quite possibly be the reason behind a nation-wide obesity epidemic. During multiple studies regarding diets and diabetes, mice were injected with MSG as newborns. The MSG triples the amount of insulin the pancreas creates, in effect creating obese mice to perform tests on. This is similar to what happens when humans ingest foods with MSG. By stimulating the pancreas to release insulin, which in turn drops blood sugar MSG will actually increase appetite! This is no accident, manufactures are well aware of the effects their product create. To much insulin can also lead to the start of type II diabetes, which just happens to be alarmingly increasing in children, which was almost unheard of before the introduction to MSG.

MSG, which is not used in organic food, is found in all types of conventional foods, prepackaged dinners, fast food, chips, cookies, crackers…..its everywhere. The only way to be sure you are not eating it is to be sure the food you buy and prepare is fresh, organic and healthy. MSG manufacturers do not hide the fact that their product is used to hook customers and make than eat more of it than if MSG were not added. It is up to you to take responsibility, educate others and make the choice to buy healthy and organic foods and snacks whenever possible.

We can beat this obesity epidemic, eat fresh, local and organic also teach those around you about the benefits of a healthy lifestyle and we can turn the next 25 years into something Americans can be proud of.

amber - business development

children and the dirty dozen

Often people make healthy lifestyle changes when they become parents. Parents want what’s best for their kids, and increasingly, organic products are becoming part of these lifestyle transitions. Clear signs of this movement can be found in the rapidly expanding organic baby food and organic baby clothing industries.

Organic food is very likely even more important for children than it is for adults. Children eat much more food than adults do in relation to their weight. They are also affected more quickly and easily by the foods they ingest. This is why it’s the "pregnant women and children" that must be warned about the heavy metals they may be consuming in their tuna. In addition to their low body mass and relatively rapid metabolism, children are growing and developing on a daily basis. It is these aspects of being a child that make a healthy, organic diet so essential.

Most of us understand the importance of consuming a diet that is balanced in respect to the different food groups, or, the balance between carbohydrates, proteins, and fats. We have also heard that most of us should be eating more fruits and vegetables- and most children love fruit. Unfortunately, some non-organic fruits and vegetables have been shown to consistently absorb high amounts of pesticides. These "dirty dozen" of produce include: apples, strawberries, peaches, pears, nectarines, imported grapes, spinach, potatoes, celery, lettuce, cherries, and bell peppers. Studies suggest that by replacing the conventional varieties of these 12 foods with organic varieties, an individual can drastically reduce their overall pesticide intake. Another recent study from the University of Washington tracked the pesticide by-product levels in children’s urine. The findings showed that children who consumed mostly organic produce and juices versus conventional varieties of produce and juices had only 1/6 of the pesticide by-products present in their urine. These studies are incredibly significant and highlight a good starting point for those of us that are new to organic food.

New parents, new kids, new organic diet!

justin - product development

health and beauty: finally together again

Everyday people spend time grooming themselves, some more than others, but generally everyone makes it a habit to spend a little time in the morning and evening to wash their face, rub on deodorant, lather up shower gel, and apply body lotion. These daily rituals help us not only maintain a healthy lifestyle, but also, they help us look a little more attractive. A single product like toothpaste can prevent gingivitis and provide minty fresh breath in one application. It’s no wonder then that health and beauty companies make billions of dollars a year. They are selling miracles! Why would we change a thing?

We are all doing what we’ve done for years, and through our own experimenting we have found our favorite brands, flavors, scents, and even specific quirky ways to use these products. For example, I like to floss my top row then my bottom row with waxed floss. I have no clue why I do the top first. Everyone has their own preference, and none of these habits need to change. However, we might want to rethink some of the products we use. Many products are lacking on the health side of the “health & beauty” part of its claim. Our government aims to protect us from harmful drugs and medications, but their focus is on products that are taken orally. According to the FDA, cosmetics and their ingredients are not required to undergo approval before they are sold. Also, there are only ten substances that are prohibited in the use of cosmetic products. This lack of concern for the products that are acceptable to use on our bodies is strange considering the fact that our skin is a major way our bodies absorb chemicals. Our skin is the largest organ we have! It not only eliminates toxins, but it also absorbs them. So, when you put shower gel, lotion, eye cream, shampoo etc. on your skin, you absorb it!

We should use products that make us both feel good and smell nice without exposing ourselves with harmful chemicals – USDA certified organic body products eliminate many of the problems that conventional products carry without sacrificing the things we love about them. You can use organic body lotion that moisturizes as well as your old stuff in a scent or flavor that you love! Although there are only a handful of companies that sell certified organic body products, keep your eye out because many more are on their way (including an earthpure organics™ line). A good company to start with is Natures Paradise. They have products with scents so good you could eat them (probably not a great idea), and they are USDA certified organic so you know that any food-based ingredients used, will not carry harmful chemicals or pesticides. Its good to see health and beauty back together again!

audrey - sales

killing you with sweetness

Artificial sweeteners have long been praised by dieters the world over. With less calories and an undeniable sweet flavor they have made their way into a multitude of products touting their diet friendly existence. Although it appeared we might have finally found a way to eat what we want and still maintain our waistlines the truth eventually came out and once again the old saying rings true that we cannot have our cake and eat it too.

The intent of artificial sweeteners was as a sugar substitute and less fattening alternative to sugar, simply copying the flavor of sugar but with no valuable calories or energy. Unfortunately for us, after testing this product the FDA found traces of toxicity yet still approved it for mass production. We now have many products such as sodas, yogurts, coffee creamers…etc in vending machines sweetened with toxic chemicals. There are five approved substitutes too look out for: saccharin, neotame, acesulfame potassium, aspartame and sucralose, the most common and dangerous being sucralose and aspartame. Sucralose is sugar, which is chlorinated and chemically alerted to create a product, which is in no way or form “sugar”. Aspartame, according to a report in Flying Safety is a possible cause of tumors, mental disorders, birth defects, epilepsy, and diabetes to name a few. The breakdown of Aspartame in the body leaves behind, methanol, formaldehyde and formic acid, all of which can be lethal in proper amounts.

The good news is that we have options. Simply cutting out products that are labeled “sugar free”, “diet” or “low calorie” is a good place to start. Replace your sugar substitutes with products like organic and raw Agave nectar, which is not only delicious but has a low glycemic value as well. Use organic honey or organic sugars to sweeten up your foods and drinks. Getting rid of these products will not only help save you and your family from side effects but will help enforce a healthier, happier and more informed lifestyle you can all feel good about.

amber - business development

know your labels - they could save your life

At the grocery store with my wife, I’m probably like most guys (and I don’t mean absent-mindedly roaming the beer aisle for a hour). What I mean is that there are certain foods at the grocery store that I need to help choose - mostly because they are some of my favorite foods to eat. Some of these items include crunchy chips, hearty breads, and delicious chocolate bars/ cookies. And, unfortunately, the same foods that I love to shop for are often riddled with tricky marketing techniques to make them appear as if they are something they are not.

I often find myself strolling down the cookie, chip, or bread aisle, noticing the many misleading labels. Many companies like to use words on their packaging like “Natural” or “Finest Ingredients” when nothing could be further from the truth. You see, it is perfectly legal for companies to do this because such words like “Finest” and “Natural” are not nearly as regulated in the food industry as it is with organic food. This problem doesn’t exist nearly as much within the organic food industry due to proper regulation and certified USDA organic food is always made without harmful pesticides, artificial sweeteners, and hydrogenated oils. In fact, just last week I noticed a new brand of non-organic bread on the shelf that said, “Made with the Finest Ingredients,” so, I rolled that bag over to read the ingredients, and sadly, the result was all too common- high fructose corn syrup was listed as the 3rd ingredient! Personally, I find this very troubling. Something that says, “Made with the finest Ingredients” can contain a substance that the Mayo Clinic reports as contributing to “diabetes and high cholesterol […and] the growing obesity problem.”1

This is one of the great things about earthpure organics™: there are no tricky marketing techniques to mislead consumers. And while we make every effort to be as transparent a business as possible, it certainly helps that we are certified organic with Oregon Tilth. For those that are not familiar with organic certification, it means that even if we wanted to cut corners and riddle our products with artificial preservatives, genetically modified organisms, and other harmful chemicals, it’s simply not allowed. When you want to shop for the safest, healthiest, most nutritious food for your family, certified USDA organic is the best choice.

james - operations

plant-based bio-plastics: a better alternative

The bottled water industry is in increasingly hot water. Many consumers and companies have decided that bottled water is not something that they want to support. The waste stream generated from the water bottles is massive; very little ends up being recycled. Furthermore, many studies have shown that chemicals such as BPA and phthalates can readily leach into the water from the bottle. This is cause for serious concern as these hormone-like chemicals can act as endocrine disruptors.

To address these issues, earthpure™ organics is distributing a PLA (poly lactic acid) water bottle made from a plant based plastic, derived from corn. This bottle is completely free of BPA and phthalates. It can biodegrade in 80 days in a proper composting facility. It may also be recycled, incinerated, or put in a landfill. Petroleum-based water bottles will be with us for thousands of years, in landfills and oceans.

Critics of corn PLA suggest that it is a bad decision to be using a food grain for packaging. But the fact is, the majority of corn grown in America goes to feed livestock. So, raising the price of say, beef, which is heavily subsidized and creates an enormous carbon footprint and waste stream is a bad idea? Besides, prices of every major food staple have risen sharply in the last 1-2 years. And it is not hard to figure out why..... the price of crude oil.

The PLA corn bottle is not perfect. But, it is a huge step in the right direction. We mustn't wait, inactive, for the perfect technology to arrive. Plant based bioplastics, including PLA, are our best opportunity for creating a sustainable packaging industry. So, let's help drive this new, evolving industry toward even better technologies by supporting the best choices that are available today. By doing so, we can expect to see even better sustainable technologies in the future.

justin - product development

spread the green

Green is America’s new favorite color. In the past, the color green was associated with things like vegetables, trees, and The Incredible Hulk. Now, along with our past associations, we are starting to include cars, light bulbs, and even whole food candy bars into the mix. Everything, whether it’s pink, white, blue or grey, is beginning to change to a slight green shade if you look hard enough. With our expanding knowledge of how we can positively or negatively effect our environment, we can no longer turn our heads in the other direction. We must accept this responsibility, simply because it is the right thing to do – whether you are a business, or a mom at home setting examples for your children.

Within the past decade people have exchanged their CDs for iPods, letters for emails, and fossil fuels for wind power. Although learning how to download music onto your new iPod may have been intimidating, you soon realized how convenient it was to have all your songs in one compact device. This luxury soon became commonplace, and to some a necessity. We may be hesitant at first to try new things, but we have proven that we are capable of adapting and using new technologies to our full advantage. Using new technologies is just the beginning - we are all capable of changing our everyday practices as well, thus affecting how much we consume and the level of waste that we produce. These may all seem like small changes, but when thousands or even millions of people make small sacrifices it can become big change. It is no wonder then, that we are trying to spread the green.

audrey - sales