Thursday, July 3, 2008

a better fit: healthy food for healthy places

Students, teachers, doctors, patients, employees, and others around the country are beginning to recognize the irony inherent in the conventional vending options available to them. Hospitals, schools, gyms, and recreational centers, are places where we go to support or regain our health, not undermine it. Many of these traditional strongholds of the vending industry have become increasingly dissatisfied with the discrepancy between the message of their program and the message, effects, and contents of the snack items in their vending machines. Even with the entrenched practice of monetary kickbacks (commissions) from vending operators and manufacturers, many organizations have decided to forgo vending machines altogether. Of course, there is another answer: organic, healthy vending items. As a baseline for any healthy food item, earthpure organics™ is committed to, and believes in, organic food. How can we talk about “healthy food” if we include items that were grown with synthetic pesticides, petroleum-based fertilizers, raw sewage, and genetically-modified seeds? Or with prepared products, is it appropriate to base a “healthy food” conversation on “100-calorie packs” and “baked-not-fried”? The answer, of course, is no. Consumers want to see healthy products in their places of work, play, and recovery that have a meaningful message and positive nutritional value in regards to their health. While portion control and preparation method are pieces of the puzzle, the more important questions include: How much synthetic pesticide / herbicide residue is left on this food? What preservatives, artificial flavors / colors, and processing agents have been used to create this product? Does this product contain Genetically-Modified-Organisms? Fortunately, we can address and overcome these questions by consuming organic food. It is earthpure organics™ mission, as the only 100% organic product supplier to the vending industry, to make organic vending products widely available to Americans wherever they may find themselves. Whether you choose an earthpure™ vending kiosk snack, or make a different choice at your local food mart, organic is surely a better fit.

justin - product developer

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